I stumbled across these vintage soda labels from Hy's soda. Great colors and nice use of type. "The taste tells" is also a great tag line! I wonder what the soda actually tasted like? I bet it was sweetened with real sugar, not high fructose corn syrup like all sodas today.
Robert Mars’ artwork chronicles an evolving fascination with the Golden Age of American popular culture and celebrates the icons of the 1950’s and 60’s
by taking inspiration from this culture long past. Through the application of a rich color palette and tongue-in-cheek attitude, Mars’ paintings evoke a
vintage quality of design and pay homage to the idealized age of growth and hopefulness that was prevalent in the USA at the end of the Depression.
A time before the internet and mobile technology, where information was not instantly available to millions and there was no such thing as instant internet
celebrities, and instead people lived with the myth of the unique, untouchable and unforgettable personalities of Marilyn Monroe, Elizabeth Taylor, James
Dean, Audrey Hepburn and Elvis Presley.
Mars’ work is exhibited with the likes of Andy Warhol, Damien Hirst, and Robert Rauschenberg,
and has been shown worldwide including galleries in Munich, Tokyo, Amsterdam, London, Australia, Boston, New York, Los Angeles, Laguna Beach, Paris, Aspen, and Bulgaria.
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