Sunday, March 7, 2010

Oscar winning short film "Logorama".

Short film that won the Oscar and worth every minute of it!

Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave...). logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. this over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. it shows the victory of the creative against the rational, where nature and human fantasy triumph.

Congratulations to H5 for their amazing work!

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